One of the key features that sets Mazda apart from other automakers is its focus on innovation and engineering. The company is known for its use of advanced technologies, such as the SkyActiv engine and transmission system, which helps to improve fuel efficiency and performance. Mazda also has a strong emphasis on safety, and many of its models feature advanced driver-assist systems such as lane departure warning and forward collision warning.

Some of Mazda's most popular models include the Mazda 3 and Mazda 6, as well as the CX-30, CX-5, and MX-30 SUVs. The company also produces a range of sports cars, such as the MX-5 Miata, which is known for its handling and performance.

In addition to its commitment to innovation and engineering, Mazda is also known for its unique design philosophy, which emphasizes "KODO" design language, meaning "soul of motion". This design philosophy focus on creating cars that look like they are moving even when they are standing still.

As with all great car manufacturers, Mazda has enjoyed a successful history in motorsports. Mazda, along with Toyota are the only Japanese manufacturers to have won the coveted 24 hrs of Le Mans endurance race.